In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Have you ever wondered how businesses sift through mountains of customer feedback to uncover what truly matters? Imagine receiving hundreds, if not thousands, of product reviews, emails, or survey ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Public Health Insights: Addressing Vaccine Distribution Through Sentiment Analysis As the nation has worked to drive successful COVID-19 vaccination campaigns, a key factor to success has been ...

Tracking and analyzing sentiments has emerged on the scene alongside countless other automation processes in the last decade. Sentiment analysis has been popular with social media and discovering how ...

Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help. Automated sentiment analysis can provide actionable ...