Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Sephora has made a practice of revamping its loyalty perks and policies — sometimes within just a few months of a previous update — and that’s part of what keeps the program successful, according to ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. The Sephora Beauty Insider program, which now has more than 25 ...

Let’s see a show of hands. How many people in the past year received at least one email from a loyalty program notifying them of benefit changes? And how many of you thought, “Oh, this won’t be good”?

Paze, the online checkout service from Early Warning Services LLC, says consumers that belong to the Sephora loyalty program can now use it to pay for transactions on the retailer’s Web site. Backed ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...