Southern Sudan is expected to vote on a referendum on independence in January. Host Robert Siegel talks with Simon Anholt, who advises governments on questions of national identity and reputation, ...
Simon Anholt, who was once chief executive officer of the advertising agency World Writers, certainly knows his stuff. Brand New Justice - The Upside of Global Branding is well-researched and thorough ...
I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been measuring the ‘brand images’ of countries.
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