With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

“Martech sprawl” — or the proliferation of martech solutions within an organization’s ecosystem — can have long-lasting negative impacts. And just how bad is it? Well, Gartner’s 2022 Marketing ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

When planning your budget this year, are you contemplating investing in technology that could streamline and improve your marketing and sales efforts? Or are you hesitant to allocate the funds because ...

Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying martech. In order ...

As we close 2025, martech has entered a more mature phase. Enterprises rapidly adopted AI, data unification and automation, yet many struggled to convert these investments into measurable outcomes.

Once considered the final piece of the automated marketing puzzle, public relations technology (PRtech)—like marketing technology (martech) several years ago—has now become an area of interest and ...

When we shop for martech, many of us focus way too much on the product and not enough on the team behind the product. I'm talking about the living, breathing humans who work at companies like ...

Execution that actually ships still happens manually. That gap between intent and outcome is why AI in martech keeps adding work. The post Your AI is not helping if it makes me do the work appeared ...