Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Some call them soft skills. Others call them power skills. But ...

The concept of soft power has become a hot topic in Southeast Asia of late, and Japanese stakeholders have been taken aback by the extent to which Korean soft power has penetrated Thai youth culture.

Earlier this month the United Kingdom government launched an inquiry into the country’s soft power – that is, its tools of attraction and cultural influence. Soft power is an elusive form of influence ...

Forbes contributors publish independent expert analyses and insights. I write about the freelance revolution and the future workforce. These days there’s lots of discussion in policy circles about the ...

Clockwise from top left: Moo Deng; LISA; Thais celebrate after the government approves same-sex marriage; a still from The White Lotus. Clockwise from top left: Moo Deng; LISA; Thais celebrate after ...

In the twenty-first century, the concept of power has evolved dramatically. While military and economic strength remain crucial, a new form of influence has emerged as equally, if not more, important ...

When the South Korean boy band/K-pop sensation BTS takes the stage in Seoul this June, ending a four-year touring hiatus, it will mark more than just a comeback — it will validate one of the shrewdest ...