The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

Imagine this: As team member John presents his progress during a critical project review, his manager notices one of the senior engineers looking puzzled and says, “Clarify your point, John.” However, ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Vision is a clear and compelling picture of what an organization aspires to achieve. It provides direction, inspiration, and a sense of purpose for the organization and its employees. A strong vision ...

Imagine walking into a meeting room, confident that every discussion, every point raised, and every decision made is seamlessly aligned with your boss’s vision. How is that possible, you ask? Welcome ...