Tag management is a hot topic for marketers, with good reason. Tags send data about a web page and page visitors to third-party vendors who provide digital marketers with essential marketing data and ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management ...

Google simplified its reusable tag design to improve data quality. It added features without the need to modify and install additional code. And, centralized the process of identifying paths to take ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...

The world of ‘tag management’ is not exactly a sexy one, but it’s vital for working out the stats and analytics around web sites. These days sites can be running hundreds of tags tracking advertising ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

Josh Manion is CEO of Ensighten, a tag management technology company. AdExchanger: Do you consider Ensighten a publisher side tag management company? Or do you consider some connection with the buy ...