For years, smartphone users have suspected that their devices were eavesdropping on their conversations to serve targeted ads. Now, recent revelations suggest these concerns could be justified. A ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

BRUSSELS (Reuters) -Elon Musk's X social media platform has been hit by complaints by nine civil society organisations to EU and French regulators over what they say is its use of users' data for ...

We’ve all, at some point or another, seen an ad on our phone or television that just happens to be for a product we were just discussing with a friend. For instance, you might tell a friend over lunch ...

AMSTERDAM (Reuters) - Online rights activists have filed complaints with data protection authorities in several European countries about U.S. software firm Meta's targeted advertising practices, the ...

United Airlines is considering using data it collects on passengers to sell targeted ads, the Wall Street Journal reported, citing anonymous sources—the latest attempt by a major corporation to ...

Sales reps advised buyers to select the ‘unknown’ user category because it might include teens, Adweek reported. Sales reps advised buyers to select the ‘unknown’ user category because it might ...

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...