Activations that prioritize human connection, emotion, and participation consistently outperform static sponsorships.” — Evan ...
The world's biggest technology trade show is here, and Jordan Calhoun, Beth Skwarecki, Jake Peterson, and Michelle Ehrhardt ...
The International Association of Exhibitions & Events (IAEE), released the latest edition of its landmark The Art of the Show textbook in March of this year, updating what works and what does not. The ...