1. Deeply understand your ideal customer. 2. Establish clear metrics and KPIs. 3. Diversify your efforts by creating additional revenue channels. 4. Increase your sales volume. 5. Leverage technology ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Getting the right materials at the right time and price is incredibly important for any successful business. Material procurement affects everything from product quality to company profits. Smart ...

Pricing strategy is a critical aspect of any business, as it directly impacts customer perception, revenue and profitability. However, with so many different pricing models to choose from, it can be ...

Material procurement covers the entire process from need identification through receipt and payment for goods, including supplier management. Sourcing focuses on identifying, vetting, and establishing ...