Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.

Meta’s Threads has surpassed X in total active users as of January 2026, marking a major shift in the competitive landscape ...

Meta’s text-based social media platform Threads has outpaced its main competitor, X, which was previously known as Twitter.

What comes up must come down — at least in the case of user engagement on Threads, Meta’s new Twitter competitor. Last week, the text-based social media platform reported a record 100 million sign-ups ...

(Bloomberg) -- Threads, the Meta Platforms Inc. social network that rivals Elon Musk’s X, is testing a new messaging feature for users to interact privately on the service. Private messages on Threads ...

Meta late Wednesday debuted a social media app called Threads that the social media giant describes as "Instagram's text-based conversation app." The new service, which looks set to compete with ...

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...

Meta is reportedly internally testing a basketball game for Threads that lets users play while chatting, with no confirmed ...

A few weeks after announcing the launch of ads on its newest social platform Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on the ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...