Craig Palli is vice president of Client Services & Business Development at Fiksu (@fiksu), which helps brands boost iOS and Android mobile app ranking and secure large volumes of loyal users. You can ...

Apple is stepping up its efforts to reject any iOS application that accesses a device’s UDID, a 40-character code that uniquely identifies each device the company sells. The UDID codes are important ...

Last week Apple started rejecting apps that access the Unique Device Identifier (UDID). Developers knew this was coming, but no date had been set for the official rollout. If you've found yourself ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple ...

Appsfire, a mobile application marketing platform, is introducing its own solution for the issue created by Apple’s decision to phase out developer access to the UDID (unique device identifier) on iOS ...

(iPhone Unique Device ID) A number in each iPhone that is used by developers to distribute new apps directly into the phone for testing purposes before they are available in the Apple App Store. The ...

A digital publishing company named BlueToad has come forward to take responsibility for the leak of a million iOS unique device identifiers (UDIDs) that were previously attributed to an alleged FBI ...

Over the past few weeks, several ad networks have announced "UDID-independent" conversion tracking tools. As Apple's UDID ban has gone into effect, mobile advertising has had to find other ways to ...

Apple announced it was deprecating the Unique Device Identifier back in August of 2011, and over 18 months later the company will formally start rejecting apps that continue to use it. In a brief post ...