In our previous article we introduced our assertion that product management is a vital part of a successful, scalable, and sustainable Experience Management initiative. Indeed, we argue that product ...

I’ve had the pleasure of working at multiple startups of varying sizes. One consistent challenge I’ve seen is the pivot from being a sales-led organization to becoming product-led. Many startups ...

Product-led growth (PLG) is a key driver behind the rapid growth of many technology companies. This approach—where the product itself drives customer acquisition, engagement and monetization—is not ...