Single point of failure (SPoF) sounds like an aeronautical term related to NASA's Mars mission, but it's not. It refers to problems in Web site tag management systems (TMS). TagMan, which offers a TMS ...
Enterprise tag management technology vendor Tealium has received US$ 10.5M in Series B financing from venture capital firm Battery Ventures to help fund growth across the entire company. Tealium says ...
Web site data collection has gotten more complicated over the years, as reliance on those metrics has grown. Where once site owners used to examine web server log files to see how visitors were ...
IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management ...
Adobe has unveiled a new dynamic tag management capability for Adobe Marketing Cloud. The tag aims to dramatically speed up the process for tagging content to be measured and optimised across web ...
SAN FRANCISCO--(BUSINESS WIRE)--Atlan, the pioneering active metadata platform, has launched Tag Management, accelerating the shift of data governance to the left. As the modern data stack continues ...
Tag management systems are designed to help marketers implement and maintain online applications more efficiently, and without aid from IT. These solutions enable retailers to deploy and manage a ...
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