Assertive Yield, the leading revenue management platform for publishers, has just released its AY Industry Insights Report for Q3'23. “The release of our latest report not only showcases our ...

Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled out a "yield optimization engine" -- aptly named "Optimize" -- it claims rounds out its offering. Clypd is one of several ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...

NEW YORK, June 10, 2025 (GLOBE NEWSWIRE) -- Operative, the preferred advertising management solution for the world’s leading media companies, today announced that National CineMedia (NCMI) (“NCM”), ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

NEW YORK--(BUSINESS WIRE)--FreeWheel today announced an important enhancement to its premium programmatic industry suite of offerings, namely a new, unified yield set of capabilities for publishers.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Troy Bubley, co-founder and president of diDNA. Programmatic advertising can be ...

NEW YORK and PARIS, June 13, 2017/PRNewswire/ -- Today, Adomik, the leading provider of programmatic ad analytics and yield management technology for publishers, has released its UNIFY products, the ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into MarketNo Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the leading AI-powered ad tech company ...