Almost 85,000 bottles of Parodontax Active Gum Health mouthwash have been recalled nationwide. The bottles may have missing ...

Periodontal disease is a prevalent global dental health issue that significantly affects a large number of individuals. This severe gum infection damages the soft tissue and erodes the bone supporting ...

parodontax, a brand of oral health products, used a three-prong consistent campaign over seven years to raise awareness of gum disease and to position its toothpaste optimised for gum health as the ...

How do you grow from a niche into the mainstream, without losing your price premium? How do you do this when the mainstream has different rules – and huge incumbents that you can't beat head-to-head?

GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...