In context: Google pitched its Federated Learning of Cohorts (FLoC) tracking technology as a more privacy-respecting alternative to third-party cookies, letting advertisers track user cohorts or ...
Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking. If that sounds familiar, it’s because the product works not unlike Apple’s Private ...
Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.
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