A supply-side platform (SSP) has been discovered to be declaring mismatched user IDs during specific transactions, causing some partners to question its techniques and put their relationship on pause.
The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. A new report from ...
Update: Since this story's initial publishing, Colossus has shared a statement with The Drum asserting that it plans to pursue legal action against Adalytics over what it sees as “false and misleading ...
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