If you are glued to the Olympic coverage as I am, you are seeing the commercial from Eli Lilly and Company. Lilly's advertisement uses the scientific method as a narrative frame, drawing a par ...

A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

Even when approaching the unknown, we always have a tool to draw conclusions for better-informed decision-making — the scientific method. Employing the scientific method in entrepreneurship leads to ...