X partners with Real Madrid to launch Real Talks, a X Originals series giving fans direct access to star players.

Viu has unveiled its premium offering for Ramadan 2026: a curated slate of 12 Arabic dramas designed to watch this season.

Through the concept 'Designed for Pride', PUMA Middle East and AL-HILAL have released a special edition kit for Saudi ...

TOD, the streaming platform by beIN MEDIA GROUP, unveils its Ramadan 2026 series lineup, featuring top must-watch series.

More than 7 in 10 Snap users across the GCC use the platform to shape celebrations, purchases, outfits, gifting and more ...

But this also exposes a hard truth: as machines generate more outputs, human judgment becomes more valuable, not less.

Backing the earned-first PR campaign roll out, ŌURA also booked premium out-of-home placements to reinforce its entrance into the market. The brand tapped trusted media to amplify and validate ŌURA ...

Pin&Notch now joins PRCA MENA’s growing membership base of agencies, consultancies, and in-house brands working collectively to advance the communications profession across the Middle East and North ...

JCRADS & PARTNERS, the Dubai-based boutique PR and marketing agency, has secured two new hospitality client wins.

Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and ...

To launch its new visual identity and packaging, Dreem released a playful, self-aware campaign starring famous Egyptian actress Nelly Karim.

This Ramadan, ALDO invites consumers in the region to live the spirit of Ramadan through confident styles that encourage self ...