Get traffic data and keyword intel on competitors instantly. Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing ...

Get traffic data and keyword intel on competitors instantly. The latest GTM Effectiveness Report from Proof Causal.ai and Fiduciari makes the numbers difficult to ignore. Across enterprise B2B ...

AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively. Marketing technology was already evolving at ...

Get traffic data and keyword intel on competitors instantly. B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and ...

Get traffic data and keyword intel on competitors instantly. Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for ...

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. Personalization is often treated like a data problem.

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, the combined ...

Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires a holistic, ...

The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions. The five biggest challenges facing demand gen marketers include ...

Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. Oracle today announced more role-based AI ...

There’s an old urban planning legend about paving the cow path. The story goes that when the city of Boston was being laid out, the planners didn’t design new roads, but paved over the wandering, ...