Printing Impressions

The EXTENDED GAMUT Advantage for Printers

PANTONE® Spot Colors have always been the best way to achieve brand colors, but they’re not always feasible or affordable. With the introduction of the EXTENDED GAMUT 7-color printing process, Pantone ...
Rochester Institute of Technology

Color printing process and standards are focus of new book by RIT expert

Achieving accurate and precise color reproduction for traditional offset and modern digital print production is in the standards. In Printing-Process Control and Standardization, Robert Chung offers ...
Rochester Institute of Technology

RIT’s Printing Applications Laboratory Offers Webinars to Complement Campus Sessions

The Printing Applications Laboratory at Rochester Institute of Technology has developed a new series of webinars in such areas as color printing fundamentals, matching proof and press, and ...
Printing Impressions

Managing Color Expectations Across Multiple Print Platforms

For how many years now have we heard the request from brand owners for a more colorful image in a printed product? We live in a world of color, and I would argue that just about everyone prefers a ...