Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...
With its new Insights to Action (I2A) framework, ProWein Düsseldorf is consistently developing its digital services and ...
Operational best practices include making marketing plans based on insights and data; prioritizing measurements of data for customers using uniform key performance indicators; and ensuring that ...
Marketing Agency Helps Communicate Complex Capabilities and Innovation Through Improved Visual Translation and Content ...
Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...
BR Exclusive - He is the Chief Operating Officer and President of LIONS, the group of businesses including WARC, Effie, Contagious, and Acuity Pricing and the home of ...
Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...
Whenever I hold a peach, I experience a fingernails-on-blackboard style discomfort. They make me squirm so much I can’t eat the delicious beggars. It must be something in my genes.
Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age is ...
Marketing strategist Artem Nikitin announces the U.S. release of his book Marketing in 10 Days, a practical guide designed to make marketing clear and accessible for business owners and professionals ...
Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...
According to a recent survey of over 1,900 senior marketers by Dentsu, 52% felt that “building trust with consumers in an era of misinformation” was one of the greatest obstacles getting in the way of ...
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