Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

Truly effective customer service is rooted in empathy, because it’s people who reach other people, and customers crave that kind of authenticity in their interactions with brands. A customer service ...

High-quality services increase customer satisfaction and can improve your company's reputation. To reach and maintain a high level of quality in services, you have to make sure each service meets the ...

We have often heard certain organizations say they distinguish themselves from the competition by offering unparalleled levels of customer service. Yet, if this is really the case, why do we ...

With an increasing number of large, national chain stores popping up everywhere, small businesses sometimes find it difficult to compete. In the early 1900s, successful companies lasted an average of ...