Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

The E-Commerce & Digital Marketing Association (ECDMA) announces the admission of Aleksei Sovetkin to its Senior Member tier, ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...

The latest digital marketing trends in 2026 have aimed to show how they can benefit small businessess and marketers alike.

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...

The audio space has always been valuable to advertisers: audio is immersive and memorable, providing listeners an experience which goes beyond a screen. Reaching listeners in moments which visual ...

Discover Google's policies on cryptocurrency advertisements, including certification processes, compliance rules for advertisers ...