If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Microsoft has been promising to give data on the performance of websites mentioned in AI results within Bing and Copilot since February 2023 and then again in April 2023. But then decided to let us ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...

OpenAI will begin testing advertising on ChatGPT, its generative artificial intelligence platform, in the coming weeks, the company announced in a blog post. The ads will appear for logged-in users on ...

OpenAI will begin testing ads on ChatGPT in the US in the coming weeks, targeting some free users and some paid users on its low-cost ChatGPT Go subscription tier. The company says the move is ...

Industry leaders describe how proteomics is shifting toward clinical and applied use through standardized workflows, scalable ...

As AI raises expectations for speed and relevance, retailers must prove personalization works in the moment.

Boehringer Ingelheim’s mission for Super Bowl LX viewers, should they choose to accept it, is to learn more about urine albumin-to-creatinine ratio (uACR) screening to monitor kidney health in people ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.