Business correspondence can greatly affect a company's operations, relationships between employees, and customer or client satisfaction. Business letters and emails should be crafted so that both the ...

Janet Choi is the Marketing Manager at Customer.io. This post originally appeared on the Customer.io blog. Adam Grant, a professor at Wharton and author of the bestseller Give and Take, is a busy guy.

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Last week, I posted my own advice for writing an email subject line. However, I also forwarded the question to a REAL expert, the sales guru/trainer/author extraordinaire Keith Rosen. Here's what he ...

Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community. Because of this, marketers ask us about email subject ...

This article originally appeared on LearnVest as "The Worst Email Subject Line Mistakes — And How to Avoid Them." If you spend a lot of your time asking, “Hey, did you get my email?” then you may have ...