Unity boss who once called out the 'idiocy' of the metaverse now says his company's new AI tech 'will enable developers to prompt full casual games into existence with …

Just a couple weeks after Google seemingly spooked game company investors with its AI-powered "world model" Project Genie, ...

Unity will soon let you create casual games using simple text prompts

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.
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Unity AI will let you create 'full casual games' with text prompts and no coding experience

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be ...

Unity plans to let developers “prompt full casual games into existence” with AI.

Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...

He Studied Cognitive Science at Stanford. Then He Wrote a Startling Play About A.I. Authoritarianism.

A brisk theatrical thriller, “Data” perfectly captures the slick, grandiose language with which tech titans justify their ...

Unity's CEO Just Explained Why Google's AI Can't Replace Game Engines (And He's Right)

Project Genie is impressive, and Unity stock was severely punished partly because investors have grown concerned that AI world generators could make video game engines obsolete. While AI could disrupt ...

When AI Starts Building the Game

Who is getting disintermediated when AI enters the gaming race? And where does a shake-up in the C-suite leave a new value ...