Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.
ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – or cross one?
KNOREX Ltd. (NYSE American: KNRX) ("KNOREX" or the "Company"), a leading provider of AI-driven programmatic online ...
Lamar Advertising Company reports fourth-quarter results before the market opens Friday, with investors looking for a rebound ...
Foxcatcher has appointed Iuri Rusak programmatic account director in Brisbane, effective immediately. Rusak will work with Ryvalmedia to support its client base across programmatic, data and AI.
Virginia Hyland, one of the first women to launch a media agency in an industry that was dominated by men in the top ranks, ...
Infra.tv, a TV advertising technology company, today announced the rebranding of its subsidiary TheViewPoint as Upstream, marking a strategic shift from legacy SSP technology to innovative direct ...
Discover how Connected TV (CTV) advertising combines the storytelling power of traditional TV with digital precision. Learn about ad delivery, formats, and strategy.
IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the Live Event Ad Playbook (LEAP) ...
The audio space has always been valuable to advertisers: audio is immersive and memorable, providing listeners an experience which goes beyond a screen. Reaching listeners in moments which visual ...
NEW YORK— IAB Tech Lab, the global digital advertising technical standard-setting body, has made a notable move to improve the way buyers plan and reserve advertising on live programming with the ...
NetLine's Josh Baez explores what must replace linear funnel thinking & how experienced demand teams are evolving.
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