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The YouTube mobile app is starting to hide its countdown timer and grayed-out skip button when it plays ads. The skip button now only surfaces after a user has watched a specific portion of the ad, ...

If you're an avid YouTube user, a Premium subscription is almost necessary at this point. That, or an ad-blocking extension. Not only does Premium give you access to ...

YouTube has denied user's accusations that it is deliberately hiding the ad skip button on ads being displayed on the platform. YouTube is the go-to video streaming platform for billions worldwide.

Streaming ads are an inevitability. They interrupt our Netflix binges, cut into Hulu dramas, and disrupt our Spotify playlists. They also support the content-creation economy on YouTube. With 2.5 ...