Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

Following a rigorous Council evaluation, the ECDMA grants its highest individual honor to Aleksei Sovetkin, citing his sustained scholarly contributions, award-winning marketing innovations, and ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...

UPS is firing its biggest customer -- and Wall Street finally understands why I was a combat soldier in Iraq. Here's the 1 question everyone should be asking about ICE right now Latest on snow chances ...

This is read by an automated voice. Please report any issues or inconsistencies here. Rapper Ye, formerly Kanye West, penned a lengthy apology voicing regrets for his social media attacks on Jewish ...

Kanye West has apologized for his antisemitic rants as he detailed how his bipolar disorder caused him to lose 'touch with reality' in a page-long advertisement published in the Wall Street Journal.

Rapper, now known as Ye, apologises to his family and to the Black community and says he loves Jews, blaming his bipolar disorder for his ‘poor judgment and reckless behaviour’ Kanye West has taken ...

Ye, the provocative rapper formerly known as Kanye West, explains himself once again — this time in a full-page ad in Monday's issue of the Wall Street Journal. The Grammy-winning musician penned a ...