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Community banks hold $4.9 trillion in deposits that fund 60% of the nation's small business loans under $1 million and 80% of agricultural lending. The report details how smaller banks face ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

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Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash. Loyalty programs boost spending; members spend more annually than nonmembers. A well-known ...

Lowe's is trying to reach younger shoppers as a way to drive more store and website visits and deeper loyalty. This month, the home improvement retailer relaunched its Kids Club program and began ...

Customer loyalty programs have become a strategic priority rather than a marketing nice-to-have. As acquisition costs rise and consumers become more selective about where they spend, brands are under ...