Fluttery, long lashes on the low.

The first Benefit Cosmetics makeup product I tested was the iconic Roller Lash mascara. I've been a loyal fan of Benefit mascaras ever since. Every time a new one releases, I immediately add it to my ...

A one-coat volume claim, 12-hour wear reviews, and “no irritation” notes are making this new $14 mascara feel like a steal.

Learn simple, effective techniques to enhance your natural lashes for a fuller look without using false eyelashes or ...

If you’ve tried the original Thrill Seeker Mascara, you’ll know it’s all about bold, dramatic lashes. The Mega Lift, on the ...

One thing we can count on Harlem Fashion Row to do is honor Black excellence, beauty, and grace. NYFW kicked off the SS25 season with the 17th annual fashion show and awards ceremony, founded by ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Meghan Markle’s beauty evolution is all about staying true to herself and playing up her inner radiance. The Duchess is known for her signature nude lip and subtle eyeliner-mascara combo. She’s also a ...

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. They say: A clean mascara ...

Applying mascara is one of the most essential steps in any makeup routine, along with one of the most subjective. The right formula can quickly enhance your eyes and elevate even the simplest makeup ...

Cyber Monday beauty steals are live. Don’t miss savings on top picks from Ulta, Lancôme skincare favorites and Shark styling tools. From Amazon's No. 1 bestselling teeth whitening strips down to just ...