You can’t bring your business into the future when your KPIs are stuck in the past. by Antonio Nieto-Rodriguez We are living in a new era, what I call the “transformation age.” This is a period of ...

NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its “Retail Media Measurement Guidelines” for public comment. Now, a year later, Kroger is readying its ...

Daz Dillinger is asking fans to send their prayers to Kurupt. “GOD SAID WE SHALL LIVE & NOT DIE,” wrote the 52-year-old rapper on an Instagram post shared on Monday (Jan. 12). “Want to send a big ...

There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted from the floor. Those metrics are evolving. In 2026, telling the most ...

Daz Dillinger has revealed that a small family feud with his cousin Snoop Dogg led to him to get the boot from Death Row Records. On the Tuesday (November 18) episode of SiriusXM's The Punchline ...

Dariusz Jemielniak is Vice-President of the Polish Academy of Sciences, faculty associate at the Berkman Klein Center for Internet and Society at Harvard University, and Professor at Kozminski ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Email marketers may not be worried about this since their medium is built on direct response, but they probably should be. A new study by the data firm TransUnion, created with eMarketer, found that ...

In a world where powerful men seem free to behave corruptly, hypocritically, and with almost complete sexual incontinence, a Shakespearean play in which powerful men behave corruptly, hypocritically, ...

Atlassian Corp. today announced plans to acquire DX, a startup with a software platform that helps enterprises make their developers more productive. The deal is worth about $1 billion. Atlassian ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...