Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Medicare enacted 10 negotiated drug prices for some of the nation’s costliest prescription medications Jan. 1. However, years before the new prices launched, pharmaceutical companies widely altered ...

A look at NVIDIA's pricing of the 20-series GPUs and why they may be artificially inflating prices to boost sales of their 10-series cards. Why Congress can't claw back war powers from Trump New ...

There’s no doubt about it: Housing market softening across the Sunbelt—the epicenter of U.S. homebuilding—has caused homebuilders to lose pricing power over the past year. Amid the additional margin ...

Pricing is one of the most powerful growth levers a business has, yet it is still one of the most overlooked. While teams spend months refining product and brand, pricing decisions are too often ...

Lawmakers are aiming to crack down on so-called “dynamic pricing” in the wake of a jaw-dropping report showing that grocery delivery app Instacart charged shoppers different prices for the same items ...

CEO Mark Bertolini announced third quarter results and reaffirmed the company's updated 2025 guidance, highlighting a reported total revenue of approximately $3 billion and a 23% year-over-year ...

Crypto treasury company Strategy is moving forward with its plan to expand Bitcoin holdings, pricing a new euro-denominated perpetual preferred stock designed to fund additional crypto purchases. The ...

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Pricing is one of the most powerful levers a business has, yet it is ...