As India’s audio ad market evolves, Paytunes is leading the charge by unifying a fragmented landscape, making audio advertising more accessible and effective for brands.

In a world where so much is possible through so little effort, CNY Playhouse’s “The Radio Broadcast”—depicting a Martian invasion of Earth being reported live on-air as it happens—may seem quaintly ...

From slow starts to miracle catches and late-game drama, here are the “scripted” moments fans are sure to see during Super Bowl 60.

Turning leads into conversions isn’t easy for any marketer – especially when using the product can represent a lifetime commitment. Automated investing platform Betterment positions itself as a ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Publicity hound Alec Baldwin injected himself back into animal activists’ battle against Radio City Music Hall’s iconic Christmas Spectacular — blasting the venue’s use of live animals for Nativity ...

A privately funded nonprofit is running TV and radio ads for Gov. Dan McKee's "Math Matters" campaign. The ads feature various professionals explaining the importance of math in their jobs but do not ...

At Advertising Week New York, top CMOs flipped the Gen Z script. Young audiences aren’t tuning out ads; they’re tuning out inauthenticity. And as recent data shows, radio’s blend of personality, trust ...

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

Democrat Abigail Spanberger is working to make inroads with Latino voters ahead of the 2025 Virginia gubernatorial election, releasing her first Spanish-language radio ad on Thursday. The former ...