How did a 150-year-old brand go viral? Explore the Heinz Mustard campaign that teamed up with hip-hop's biggest producer to win the internet.

The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship ...

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries. By Nicole Sperling and Brooks Barnes Reporting from Los Angeles The film’s ...

If you want a friend, you need to be a friend. The same is true for success. I believe if you want success in your life or business, you must help others become successful first. As soon as you give ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

Ecommerce has entered a new era where customer acquisition costs are rising, and retailers must find innovative ways to maximize profitability. The Rokt ecommerce marketing platform helps retailers ...

New legislation introduced in the U.S. House looks to codify the Department of Transportation’s new rules changes and stricter requirements for obtaining or maintaining a CDL for foreign nationals, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

BRASILIA, Aug 28 (Reuters) - Brazil's Foreign Ministry has ordered trade body Camex to start analyzing whether a local reciprocity law could be used against the United States after U.S. President ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

“Integrating Print and Digital Marketing” isn't a new topic, but the fact is that it really is very powerful. While some of the tactics are the same, we now see a big change in the behavior of the ...