Over 97% of people objectively lose productivity when switching context, even when subjectively believing they are handling it well.

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The multitasking myth, or the idea that people can effectively split their attention between two tasks, was busted long ago. Cognitive science has taught us that the human brain just isn’t capable of ...

Are you constantly bombarded with emails, Slack messages, project updates, and urgent requests from your boss? Today, this is the norm for most of us. This rapid switch between activities, context ...

Balancing maker and manager modes is key to sustaining growth and avoiding burnout. Intentional context switching enables small business owners to refine processes and drive innovation. Shapeshifting ...