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  1. Rumsfeld Matrix - The Uncertainty Project

    In 2002, during a press briefing about the Iraq War, Donald Rumsfeld famously divided information into four categories: known knowns, known unknowns, unknown knowns, and …

  2. There are unknown unknowns - Wikipedia

    In The Decision Book (2013), author Mikael Krogerus [de] refers to it as the "Rumsfeld matrix". [2] The statement also features in a 2013 documentary film, The Unknown Known, directed by …

  3. The Rumsfeld Matrix: A Powerful Framework for Making Better

    Feb 22, 2025 · In 2002, during a press briefing about the Iraq War, then-Secretary of Defense Donald Rumsfeld made a statement that would unexpectedly revolutionize how we think about …

  4. The Rumsfeld Matrix Explained - The School of Knowledge

    Mar 2, 2025 · Master the Rumsfeld Matrix for better decision-making under uncertainty. Learn the 4 knowledge quadrants with real construction & business examples explained.

  5. The Rumsfeld Matrix - ScienceDirect

    Oct 30, 2025 · The Rumsfeld Matrix offers a powerful, actionable framework for mapping and evaluating varying degrees of certainty and uncertainty, thereby enhancing strategic planning …

  6. From Known Knowns to Unknown Unknowns: The Rumsfeld Matrix

    The Rumsfeld Matrix was initially developed within the Department of Defense and has since been widely used in the military and intelligence communities. It helps prioritize intelligence …

  7. Applying The Rumsfeld Matrix For Data And Analytics Business Cases - Forbes

    Feb 7, 2024 · Donald Rumsfeld, former U.S. Secretary of Defense, famously divided the insights available into four categories called the “ Rumsfeld Matrix.”

  8. Developing Strategy Under Uncertainty: Applying the Known-Unknown Matrix

    In his professional memoirs, aptly named Known and Unknown: A Memoir, Rumsfeld states that he first heard the Known-Unknown phrase from NASA director William Graham when they …

  9. The Known-Unknown Classification of Risk - Management …

    Apr 3, 2025 · One such framework was made popular by Donald Rumsfeld, who was Secretary of Defense for the United States during the subprime mortgage crisis. This framework classifies …

  10. The Rumsfeld Matrix (Chapter 13) - The Climate Demon

    Nov 2, 2021 · The Rumsfeld knowledge matrix – which spans the knowledge categories “known knowns,” “known unknowns,” and “unknown unknowns” – is used to illustrate the process of …