User behavior analytics (UBA) or user and entity behavior analytics (UEBA), [1] is the concept of analyzing the behavior of users, subjects, visitors, etc. for a specific purpose. [2]

User Behavior Analytics (UBA) is the practice of collecting and analyzing user activity data to create a baseline of their normal behavior patterns and preferences.

In cybersecurity, user behavior analytics (UBA) is the use of data analytics, artificial intelligence and machine learning to track the behavior of users in a network, model their normal behavior patterns …

Aug 27, 2025 · Get the complete breakdown of what User Behavior Analytics is, compare UBA tools, real-world use cases, and how it differs from UEBA & SIEM in 2025.

Sep 5, 2025 · At its core, user behavior analytics is the practice of studying how visitors interact with your website. It’s not just about counting pageviews. Instead, it’s about understanding the journey …

Mar 19, 2025 · User behavior analytics (UBA) is a process that helps you analyze how users interact with a product at different stages of their journey. It involves collecting, organizing, visualizing, and …

Oct 27, 2025 · User Behavior Analytics (UBA) enhances cybersecurity by monitoring and analyzing user activity to detect anomalies. This article explains what UBA and UEBA are, how they work, their …