When a book goes viral, demand can explode overnight. Heated Rivalry is a great example of how quickly momentum can build and how challenging it can be to keep up without the right print strategy in place. In Episode #102 of Publish & Prosper, we talk about what publishers and authors can learn from Heated Rivalry’s breakout success, and how print-on-demand can help support sudden spikes in demand without missing sales opportunities: https://go.lulu.com/49Vhho7 Listen now on YouTube, Apple Podca
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