In 2008, during the great recession, I opened a BBQ joint in Spring Valley, San Diego. For years I believed great food and real hospitality would be enough. It wasn’t. I was invisible. no agency, no PR team, no one coming to save me. So I stopped trying to look perfect, I stopped selling, and I started documenting the reality of building a business. That decision changed everything #calibbq #storytelling #digitalhospitality | Shawn P. Walchef